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            Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

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            Dive into data on audience perceptions and behaviors.

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            I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makerswhoare responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. Im a curious, camp counselor-type – and I have a thing for cultural centers.

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            LEARN MORE ABOUT THE DATA

            Representative clients and speaking engagements
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            EXECUTIVE LEADERSHIP

            Insight on leadership trends impacting executive decision-makers within cultural organizations

            BUSINESS INSIGHTS

            Data on audiences motivations and behaviors, and findings impacting financial health

            MARKETING

            How to increase reputation in order to effectively drive attendance

            NEW AUDIENCES

            Research to aid in effectively engaging new and diverse audiences

            VISITOR EXPERIENCE

            How to increase onsite satisfaction to motivate revisitation and mission execution

            FUNDRAISING & MEMBERSHIP

            Data and analysis to aid in and satisfying members and philanthropic supporters

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